Africa is a continent of extremes in regard to its climate,
landscape and wealth, yet its full potential remains
untapped. The hosting of the 2010 Fédération
Internationale de Football Association (FIFA) World Cup by
South Africa heralds not just great sporting
entertainment, but also fantastic business and economic
opportunities. The rewards from these opportunities
depend on how the continent chooses to rise to the
occasion.
Sport – in particular football – has the ability to unite
nations, transcending different political and socioeconomic
backgrounds. Football is enjoyed across the
continent, often played on dusty fields with makeshift
soccer balls, and removes many of the barriers between
rich and poor. It is against this backdrop of unity that
South Africa will host the 2010 World Cup. The 2010
World Cup offers a unique opportunity for businesses,
communities and organisations to benefit from the
coming together of some of the world’s greatest
sportsmen and fans from across the globe.
As of September 14 2007 there were 1,000 days before
the start of the tournament. One thousand days may
sound like a long time, but when the extent of the
commitment and the organisation needed to host such as
event is considered, time is of the essence. If the
opportunities created by the tournament are to be
maximised, preparations must be fast and efficient.
Full articel read at here
landscape and wealth, yet its full potential remains
untapped. The hosting of the 2010 Fédération
Internationale de Football Association (FIFA) World Cup by
South Africa heralds not just great sporting
entertainment, but also fantastic business and economic
opportunities. The rewards from these opportunities
depend on how the continent chooses to rise to the
occasion.
Sport – in particular football – has the ability to unite
nations, transcending different political and socioeconomic
backgrounds. Football is enjoyed across the
continent, often played on dusty fields with makeshift
soccer balls, and removes many of the barriers between
rich and poor. It is against this backdrop of unity that
South Africa will host the 2010 World Cup. The 2010
World Cup offers a unique opportunity for businesses,
communities and organisations to benefit from the
coming together of some of the world’s greatest
sportsmen and fans from across the globe.
As of September 14 2007 there were 1,000 days before
the start of the tournament. One thousand days may
sound like a long time, but when the extent of the
commitment and the organisation needed to host such as
event is considered, time is of the essence. If the
opportunities created by the tournament are to be
maximised, preparations must be fast and efficient.
Full articel read at here
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